Social media influencers have long been latex-skinned, pert-bodied millennials.
The furthest into the internet an over-50 might travel is Facebook, to keep an eye on the kids and post the occasional blurry picture of the garden.
Social media is more accessible than ever, via a plethora of digital devices and a small but influential group of over-50s are taking advantage of that.
Suzi, Nikki and Laurie are fashion and lifestyle influencers with significant followings on Instagram and other social media sites like YouTube.
They're leading the way for older women today, demanding more choice, better fashion and more role-models.
Meet the Instagrans.